On assignment in LA for Nike’s nostalgic “Bring Your Game” campaign, Bradley was commissioned to create digital spots For Nike’s elite athletes. Throughout the country we learn that each athlete has their own niche. Kobe Bryant is known for his uncanny work ethic and dedication to the game. Bradley worked with the supporting adolescent cast to build an authentic and candid narrative from their perspective. Through it all we learn that Kobe doesn’t sleep and the kids find it strange but its expected. How else has one of the most legendary basketball players become so skilled?
DIRECTOR, DP | BRADLEY A. MURRAY
AGENCY | WIEDEN KENNEDY
MUSIC | THEM PEOPLE
ANIMATION | BIANCA PASTEL