On assignment in Boston for Nike’s nostalgic “Bring Your Game” campaign, Bradley was commissioned to create digital spots For Nike’s elite athletes. Throughout the country we learn that each athlete has their own niche. Kyrie Irving is known for his freakishly fast ball handling ability. Bradley worked with the supporting adolescent cast to build an authentic and candid narrative from their perspective. Through it all we learn that Kyrie dribbles any and everywhere. Some activities become enhanced and some are disrupted, but nothing gets in the way of bettering the handles.
DIRECTOR, DP, | BRADLEY A. MURRAY
AGENCY | WIEDEN KENNEDY
MUSIC | THEMPEOPLE
AGENCY | WIEDEN KENNEDY
MUSIC | THEMPEOPLE
ANIMATION | BIANCA PASTEL